The Equra logo was designed through an internal campaign that sought to incorporate the ideas of all Equra employees. A series of surveys asked employees to choose their preferred colours, themes, and styles, and to suggest names. From that exercise, three logo options were presented to the employees via a final survey through which they could choose their favourite design. The logo with the most votes was chosen. It captures the views of the employees perfectly in that it is both corporate and stylish, a water paint stroke of simplicity.
This was a new spa product looking for an identity. We chose the name 'bellabaci', which means beautiful kisses in Italian, because the massage and cleansing product is as gentle as a kiss. The logo we created is a modern-day version of fire cupping. [You don't know what fire cupping is? See below*.]
*Fire cupping originated in Egypt but is perhaps best known as an ancient traditional Chinese massage technique. And in case you think it was all pleasure, think again. It was quite painful, possibly giving rise to the expression no pain no gain.
C change logo
Client: Centre of Excellence in Catalysis
This centre was established at UCT with funding from the National Research Foundation. Our client wanted us to create both a name and a logo that encapsulated the scientific nature of the centre (which is the catalyst) and also reflect the fact that it would operate in an entirely new way and contribute to the much-needed transformation of the student and research body in this field. c*Change emphasizes "change" with an added "c" for catalysis and centre, also playing on the homophone "sea change" used by Shakespeare in The Tempest. A sea change is a radical, and apparently mystical, transformation, which resonates well with the action of catalysts. The c* motif reflects common practice, an asterisk or star in printed works, to represent the active site, or 'catalytic centre', fundamental to all catalytic modes.
Chemical Industries logo
Chemical Industries School Resource project
Client: UCT Faculty of Engineering & the Build Environment (EBE)
This logo was fashioned in an effort to create unification between all the corporate sponsors involved in the Chemical Industries Department and to give the School Resource project an identity that is easily recognisable. The shape was inspired by the image of molecular structures, while the colours were chosen to relate to each component of the resource pack.
Client: Clinical Infectious Diseases Research Initiative
The Clinical Infectious Diseases Research Initiative hosted at the University of Cape Town, was established with a strategic award from the Wellcome Trust of Great Britain. The client needed a distinctive look and feel to distinguish it from the university, while at the same time attracting top students and researchers to the project. The design uses the initials of the programme, CIDRI, as the primary element in the logo, with a graphic that alludes to the nature of the initiative's work. The use of colour and perspective suggest movement, optimism and progress.
Client: Inside Out M&E Specialists
The client was a small monitoring and evaluation agency that was developing online training courses for the African continent. The logo needed to reflect both the African nature of the project, captured through the choice of font and colours, as well as a growth and development theme represented by the tree motif.
Home of Emanual logo
Vrienden van Emmanuel
Client: Vrienden van Emmanuel
The client is a Dutch-run orphanage in Malawi that wanted us to create a logo to assist with their fundraising initiatives in Europe. The logo uses positive and negative space to play on the initials VVE – Vrienden van Emmanuel – while creating an image that speaks to the nurturing of children. The work was done pro bono.
Client: Hydrogen South Africa
The HYSA logo was specifically conceptualised for a very technically-orientated audience. The client wanted a simple, yet striking design, without graphics included.
SJS Energy logo
Spacial Dimension logo
A logo was created for a brand new spa brand. Yemaya is a West African creation goddess, often depicted as a mermaid. She is also the goddess of the ocean and the New Year, associated with the moon and female mysteries. So, the logo was designed with a very feminine look and feel - also reflecting the flow of the ocean.