A series of three posters was created for the Department of Humanities to promote their courses, and the importance and significance of doing a humanities degree at UCT. The concept was based on the expression "as easy as 1, 2, 3" referring the the simplicity of the degree application process for the degree. Each of the three posters was designed around a number, using each number to tie in with the copy.
UCT AIR posters
UCT Air posters
Client: UCT Development & Alumni Department (DAD)
The Air poster was designed as part of a unique communications campaign for the alumni office at UCT. The campaign encourages current UCT students to join the alumni family and contribute to the alumni cause. There was a series of teaser posters designed with different plays on letters "AIR", which grabbed the attention of students and get them wondering what the campaign was about