A Suite of GreenCape's Reports
Client Overview
GreenCape is a not-for-profit company at the forefront of fostering a thriving, prosperous Africa through the green economy. They achieve this by bridging the gap between business, government, and academia, providing crucial support to businesses and investors in the green economy. GreenCape's comprehensive services are designed to remove barriers to the establishment and growth of green economy initiatives. These services include:
Green Economy Market Support: They gather, create, and disseminate free market intelligence on the green economy, sharing it through annual flagship market intelligence reports (MIRs), ad hoc communications, meetings, and events. These reports are crucial for informing investors about changes and developments within South African sectors, highlighting market composition, key players, market size, trends, guiding policies, legislation, opportunities, incentives, and barriers.
Municipal Support: GreenCape helps various municipalities unlock green economy opportunities through technical expertise, tariff designs, capacity building, and business innovation support.
Direct Industry Support: They assist green businesses by addressing challenges such as legislation, a lack of credible information, limited market awareness, finance, and skills, which often constrain opportunities in this fast-moving sector.
National Policy Advisory: GreenCape engages with national stakeholders to provide input that drives the green economy agenda, particularly at a policy level.
Sustainability Insights: They undertake various projects across green economy sectors, including creating climate finance databases for public funders and providing insights for banks on renewable energy options for their clients.
Project Scope
GreenCape regularly produces comprehensive reports that serve as crucial reference guides and market intelligence tools for various stakeholders interested in South Africa's green economy. Rothko was given the task of the design and layout of several of these critical publications:
Unlocking the Potential of Wheeling in the Western Cape
Aimed at Independent Power Producers (IPPs), municipal distributors, traders, commercial and industrial customers, and funders seeking to access the Western Cape energy market through electricity wheeling. This report clarifies the concept of wheeling as a financial arrangement for transporting privately generated electricity across grids, and offers guidance on wheeling scenarios, tariffs, and outlines processes to support decision-makers in facilitating the uptake of wheeling.
2025 Renewable Energy MIR (Market Intelligence Report)
This report is specifically compiled for local and foreign investors looking to invest in the renewable energy market in the Western Cape. It highlights investment opportunities in embedded generation, behind-the-meter (BTM) storage, and large-scale renewable energy projects in the province. It addresses drivers like electricity price stability, financing mechanisms, and carbon emission reduction targets, while also detailing barriers such as grid constraints and policy uncertainty.
Entering the Public Water Sector Market
This report serves as an overview of the water sector, procurement legislation, models, requirements, and innovation platforms, helping businesses position themselves for public sector projects.
2025 Water MIR (Market Intelligence Report)
Targeting investors and businesses interested in the South African water and wastewater sector, with a particular emphasis on opportunities in Western Cape municipalities. It explores opportunities for localisation of manufacturing for key components and innovative financing models to address funding gaps.
Key Requirements
Clarity of Complex Information: Reports are often filled with detailed data, figures, tables, and legislative information, necessitating a design that shapes this into easily digestible content.
Failure to do so risks poor readability, lack of visual hierarchy, and inconsistent margins.
Visual Hierarchy: Ensuring that important information stands out, guiding readers to scan and understand the content efficiently. Readability: Selecting appropriate font sizes, maintaining high contrast text, and managing line lengths to prevent eye strain.
Consistent Branding: Maintaining uniformity in logo usage, brand colours, typography, and imagery across all pages to reinforce GreenCape's professional image.
Accurate Visualisation of Data: Using charts, graphs, and tables effectively to present quantitative information clearly and accurately, avoiding low-resolution images or stretched/distorted graphics.
Technical Precision for Publication: Ensuring correct colour modes (e.g., CMYK for print), proper bleed and trim marks, and embedded fonts to avoid costly errors in production.
Logical Flow and Structure: Organising the content in a way that is easy to follow, especially for comprehensive reports that serve as reference guides.
Content Readiness: Ensuring that all text, imagery, and other assets are available and approved before design begins.
Outcome
By providing expert design and layout services, Rothko Brand Partners enables GreenCape to present its vital market intelligence in a clear, professional, and impactful manner, directly supporting GreenCape’s mission to drive the adoption of economically viable green economy solutions in Africa. This project exemplifies Rothko's expertise in content marketing and design, particularly for purpose-driven organisations operating in complex and critical sectors.
