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Hidden costs of ad hoc design - Picture this: You have an event coming up, with lots of marketing needed, and a short deadline. As marketing manager, you are juggling a hundred different tasks on a daily basis whilst also trying to keep up with trends. You quickly brief a designer to spruce up last year's banners. Next, your social media content needs to reach a wide audience, so you throw some money into a boosted post hoping the right people see it. Before you know it, you’ve spent a small fortune on a variety of marketing material, and yet, your messaging feels disjointed and inconsistent. Sound familiar? By François Haylett, Creative Manager, Rothko Brand Partners https://www.rothko.co.za/blog/defining-the-character-of-your-brand-story monthly 0.5 2024-07-09 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928082737-R0JJFY2XASTTW66Z1YE9/10.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928079483-OBZVXRI4D9WA3HYD58XB/3.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928079431-1WZBTSX9543G5SDNSBQW/4.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928082460-GC2QY8DB2NRSB2MES2QW/9.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928006020-0KEXPDK3J45O7HDFJ3GG/1.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928083685-OP4DK0F4QCZEL10RWA99/12.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928005868-5EADYLE6X75B6DVTPQE3/2.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928081589-5GNUGL2B6292K1M7WK8Z/8.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928083534-OZ7JD38X6I4K1DBI67Y5/11.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928081404-W40VBCW719GBP26U77N7/7.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710764797413-VT0V02HBE089KWLA61RI/F9B9094C-5A94-4A00-AF30-3F189088E979.png Blog - Defining the character of your brand’s story - Brands are abstract, corporate things that people don’t instinctively trust or attach to. 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By François Haylett, Creative Manager, Rothko Brand Partners https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928080543-4N2C2MRN2AYG1LU3RISE/6.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1710928080348-EXJJ4DNF8633SGP18TI9/5.png Blog - Defining the character of your brand’s story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rothko.co.za/blog/new-ceo-appointed monthly 0.5 2024-03-18 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/2bd32999-caa9-4564-8726-33858bfe7399/Rothko+Leadership+2018+%281%29.png Blog - Rothko Announces Leadership Transition & Vision for the Future - Rothko Brand Partners, a Cape Town-based content marketing agency, today announced a leadership transition with the appointment of Inam Qoma as the company's new Chief Executive Officer (CEO), effective immediately. Inam succeeds Jane Notten, who is stepping down after more than 20 years as founder and CEO. https://www.rothko.co.za/blog/my-internet-is-not-your-internet monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/54e60e84-4e16-49f6-b721-021c3a2a56f4/Internet.jpg Blog - My Internet is Not Your Internet - Our online experiences are becoming increasingly personalized, leading to a phenomenon where each person experiences the internet through unique and vastly different timelines, raising questions about the impact of such personalization on our understanding of the world and each other. By Adam van Graan, Junior Writer, Rothko Brand Partners https://www.rothko.co.za/blog/womens-month-2023 monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1693480837820-VCWBKBDT4G149L9U1GGH/Kumeshnee%2BWest.jpg Blog - Women’s Month: Celebrating the Women we Know - Kumeshnee West https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1693480629453-EE9ET0Y8KM5YTBJZT0PG/Nosipho+Yedwa.jpg Blog - Women’s Month: Celebrating the Women we Know - Nosipho Yedwa https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1693480707685-85SBN5XZGSEDXR206PU4/SabineLehmann4.jpg Blog - Women’s Month: Celebrating the Women we Know - Sabine Lehmann https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1693480814121-J5YOWTKJW41XC5T1DUDB/Libo%252BBam.jpg Blog - Women’s Month: Celebrating the Women we Know - Libo Msengana-Bam https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/3c7ca2a5-40f8-48fd-b50e-57b4bdbc0100/Screenshot+2023-08-31+at+13.29.58.png Blog - Women’s Month: Celebrating the Women we Know - Over the years, we’ve been fortunate enough to work with a number of exceptional women across a range of industries. This Women’s Month, we’d like to share and celebrate the stories of Nosipho Yedwa, Sabine Lehmann, Libo-Msengana Bam and Kumeshnee West. They told us all about the ways they make a difference, the biggest risks of their careers, and what advice they’d like to give women navigating the working world. By Inam Qoma, Business Development Director, Rothko Brand Partners https://www.rothko.co.za/blog/ai-friend-or-foe monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/7bff349f-415b-487c-b445-c20fe6c25636/AdobeStock_333031810.jpg Blog - Rothko wrestles with the AI revolution - An estimated 30% of jobs are likely to be replaced by generative A.I. – as early as the mid-2030s. With it comes the increased threat of disinformation campaigns and the (already realised) possibility of deep fakes making mass manipulation that much easier. The recent uncommissioned viral hit song mimicking the style of rapper/singer Drake and The Weekend gave the world a taste of how generative A.I. can digest an artists’ 17-year body of work at warp speed. The result was a believable imitation that the artists’ music label found to be a most insincere form of flattery. This article examines the threats to copyright and authenticity, as well as the possibilities to be leveraged to keep up with trends in the industry. By Hailey Gaunt, Writer, Rothko Brand Partners https://www.rothko.co.za/blog/mandela-day monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/98a504c5-1bf6-431a-a8d2-1245a1f6c5e0/iStock-591446260.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Wondering how to make a difference on Mandela Day, follow the Rothko Team’s journey for inspiration. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1709ccce-37a5-40ca-98e3-bf343fd0a5c7/10001.jpeg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  Muizenberg Community Kitchen https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/55aa492f-4365-4d36-9d49-fe75777e1b6b/Inam+Qoma+at+a+Girls+with+Wiings+distribution..jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out Inam Qoma at a Girls with Wiings distribution. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/8037ce03-13a7-49e1-83bc-281e67fec2d0/Badisa+Little+Seeds.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out Badisa Little Seeds https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/31b3a24b-020c-448d-a6c9-ed6b60d86fd1/Breede+Centre.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out The Breede Centre, McGregor https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/4abe0947-ccf3-4520-a23c-cb3106cbc669/Rachels+Wishes.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out Rachel’s Wishes, Durbanville https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/e5d7f52a-0e4f-4240-9f21-ef703c35cfd7/Various.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out Help the Rural Child https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/6afaa7ac-c982-4eef-b937-017b23eab935/Devils+Peak+Outreach.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out Devils Peak Vredehoek Outreach https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/cbefdec1-3d69-4d2c-af2d-6882ba4b91ee/Baphumelele+Children%E2%80%99s+Home%2C+Khayelitsha%2C+Cape+Town.jpg Blog - From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond  - Make it stand out Baphumelele Children’s Home, Khayelitsha, Cape Town https://www.rothko.co.za/blog/authentic-ally monthly 0.5 2024-07-09 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/0ae4432a-4ef7-4692-94c7-53b2c00173bc/iStock-981209474+%281%29.jpg Blog - How to be an authentic ally beyond pride month - There has been a growing concern over the past few years about brands misusing Pride Month as an opportunity to appear supportive of LGBTQ+ rights without taking substantial action. Africa has one of the worst track records for gay rights, where some countries even impose the death penalty. Temporarily changing a logo to rainbow colours may create an illusion of support, but savvy consumers are becoming more discerning and see right through inauthenticity and “pinkwashing”. No brand wants to be seen as perpetuating the “commodification” of the gay rights movement. By François Haylett, Creative Manager, Rothko Brand Partners https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/18f8ff27-dd6d-4e1a-b2ac-37fc87e9c92c/image-asset.jpg Blog - How to be an authentic ally beyond pride month - LGBTQ+ Ally Authenticity Checklist Here are 10 ways to authentically support the LGBTQ+ community beyond Pride Month: Educate staff by hosting diversity and inclusion training and putting up signage around the office to remind them of company values. Create a company-wide policy that prohibits discrimination based on sexual orientation or gender identity. Ensure that your marketing and advertising campaigns consistently represent diverse identities. Encourage all employees to use preferred pronouns in their email signatures and during introductions. Form a designated employee resource group for LGBTQ+ staff to provide support and advocacy within the company. Listen to the feedback from the community. Provide gender neutral bathrooms. Host frequent internal events to raise funds for LGBTQ+ initiatives. Allow for a flexible or gender-neutral dress code. Don’t force anyone to disclose their trans status if they choose to keep it private. https://www.rothko.co.za/blog/neologisms monthly 0.5 2023-06-12 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/df6de165-caa9-4758-9268-715404778eff/Picture+3.jpg Blog - The Language Paradox: The Power and Pitfalls of Neologisms - Oh No. What Do Our Recent Words Say About Us? ‘Broflake.’ ‘Quiet quitting.’ ‘Goblin mode.’ ‘Permacrisis.’ ‘Cottagecore.’ Those are pretty sad. You don’t even have to choose the negative ones intentionally: they’re just the most readily available. Why are the people contributing to our dictionaries not feeling the love? Go back a hundred years, and the dictionary-makers are rub-it-in-your-face happy. They won’t stop saying ‘fridge’ (way better than the old spelling, ‘frig’) and ‘T-shirt’ and ‘sweatshirt’ and the ‘roundabout’ and ‘hitch-hike.’ https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/c8ce3ca6-1f8c-45c8-bc1b-c1ee5de23a0b/Picture+2.jpg Blog - The Language Paradox: The Power and Pitfalls of Neologisms - I Don’t Quite Know Where I’m Going with This – But Let’s See! Thank you for being here. Let’s begin this section by saying, ‘I Love Neologisms.’ I love them when they work: there is something artisanal in taking two separate words and stepping back as their new meaning startles you. This kind of word is also called a portmanteau, a term which feels like an example of itself. I always picture a clasped suitcase filled with something secret when I hear it. However, this is likely ascribed to the fact that one of the first portmanteaus I learned was, indeed, ‘suitcase’, and the fact that a portmanteau is actually—seriously—the name of a sort of French bag. What are the chances of that? Hmph. Small world. https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/02fc4525-825b-4153-bba7-7f1f1b696510/Picture+1.jpg Blog - The Language Paradox: The Power and Pitfalls of Neologisms - Discover the exhilarating yet treacherous terrain of creating new words, from jarring dissonance to heartwarming resonance. Explore the artistry of portmanteaus and the impact of neologisms on storytelling, reflecting both the human condition and our evolving society. By Adam Van Graan, Junior Writer, Rothko Brand Partners https://www.rothko.co.za/blog/how-to-celebrate-africa-day-with-cultural-appreciation monthly 0.5 2023-06-12 https://images.squarespace-cdn.com/content/v1/62ebc52f8f68d651ae75aa2f/1684919345432-ENI8KNOURKZH9AMVQ3NV/How+to+Celebrate+Africa+Day+with+Cultural+Appreciation.jpg Blog - How to Celebrate Africa Day with Cultural Appreciation - Africa Day is a time to celebrate the diversity and richness of African cultures and to learn from the stories and experiences of Africans. As content creators and thought leaders, we have an opportunity to honour and respect African culture and support its development. 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